2023 changed everything for my business. In this surprise episode, I'm sharing the behind-the-scenes of what it was like canceling my biggest launch right in the middle of it, shifting business models no fewer than 3x, and taking my business down to the studs.
2023 did not go as planned– to a comical degree.
To be honest, I’m still processing it. I’d love to say that I have some big, grand lesson to share, but I’m not sure I’m at the end of this chapter yet (though I sense I am).
I don’t mean to be cryptic, and I promise to share more details, but the shift I have experienced is hard to describe. It feels like my identity has changed at a deep level affecting every area of my life in ways I never expected.
I spent 2023 experimenting. I knocked things down. I made a mess. I canceled what was supposed to be our biggest launch ever right in the middle of it. I launched an e-commerce site. As I’ve said many times, this year I was the Goldilocks of business models.
It was humbling. Oof. In the best possible way. And not just in business.