Yay for Business with Courtney Chaal

Services vs. Courses

Episode Summary

Thinking about ditching services for a course? In this episode, I’m breaking down the real math, mindset, and marketing momentum you need to make that move (and why most people do it way too soon).

Episode Notes

This is the pep talk (and reality check) every service provider needs.

I’m getting brutally honest in this episode about one of the most common crossroads entrepreneurs face: “Should I stick with 1:1 services, or launch a course?”

Spoiler alert: There’s no one-size-fits-all answer—but there is a right path for you right now, and I’m walking you through exactly how to figure that out. I’m busting myths, bringing the receipts, and sharing the math behind your business model choices so you can stop spinning out and start moving forward with clarity and confidence.

If your course isn’t selling, if you’re burnt out from services, or if you're dreaming of that “passive income” life—pause and listen to this first.

We’re not here to shame anyone’s journey, but we are here to face the facts. And those facts will set you free (and maybe even make you some money).

What you’ll learn in this episode:

• The real reason most courses don’t sell (it’s not your content)
• Why 1:1 services are still the most realistic path to revenue for most people
• What it actually takes to make courses profitable
• The essential runway you need to shift from services to scalable offers
• My signature "Client Capacity Calculator" and how to use it to check your bandwidth
• Why over-delivery is hurting your revenue and what to do instead
• How to calculate your max earning potential (and adjust accordingly)

Resources Mentioned:
🧮 Free Client Capacity Calculator: https://courtneychaal.com/calculator
🎓 Yay for Clients Program: https://courtneychaal.com/yay-for-clients
💼 Streamline Your Signature Service Course (included for YFC students!)