In this episode, I’m breaking down what I mean by “minimally viable marketing,” why your marketing plan needs to work even when you’re operating at 5/10 energy, and how I’m simplifying my own strategy so I can actually stay consistent without burning myself out.
What if the best marketing plan isn’t the most optimized one - but the one you can actually keep doing?
After taking a step back from my business, I’ve had to seriously reassess how much time and energy I actually have available - and stop building plans around a version of myself who can operate at 10/10 all the time.
In this episode, I’m breaking down what I call minimally viable marketing: choosing a small number of marketing activities that fit inside the time, energy, and capacity you actually have. I’m also walking you through how I’m applying this to my own business right now, from weekly forever content to Instagram Reels, and why I’m choosing consistency over doing what everyone else says is the “best” strategy.
Because an A+ marketing plan you never execute isn’t better than C-level work you consistently get out into the world.