Struggling to sell your signature service? In this episode of the Yay for Business Podcast, Courtney Chaal reveals the real reason packaging your offer isn’t working—and it has nothing to do with your price, skills, or strategy. Learn the key difference between packaging vs. positioning, why service providers stay stuck in commodified offers, and how to shift into a client-booking machine. This is Part 1 of a must-listen two-part series for coaches, creatives, and online service providers who want to hit six figures without the stress.
Your package isn’t the problem (but your approach might be)
You’re stuck in a service package spiral and wondering why nobody’s biting.
You’ve followed all the rules, named your niche, picked a job title, copied someone’s “signature package” off their website, put your offer together, and still… crickets?
Let’s change that.
This is Part 1 of a two-part episode series, and it’s the one you cannot skip. I just wrapped the first round of my free “100K Roadmap” mini service calls (PSA: book yours at the link below), and there was one BIG theme that came up over and over again:
Packaging. But not in the way you think.
Most service providers are packaging their offers backwards. You're building from your skillset instead of starting with what your market actually wants. In this episode, we’re flipping the script on how to craft a signature service that actually books clients and grows your business without you burning out or undercharging.
If you’re tired of hourly work, custom proposals, or no one buying your stuff, hit play now.
The #1 mistake service providers make when packaging their offers
Why copying others in your niche will keep you stuck (and broke)
What it actually means to be commodified—and why that’s killing your sales
The missing piece that Marie Forleo’s B-School didn’t teach back in the day
Why you must separate your skillset from your business offer (yes, really)
How to shift from freelancer mode to true business owner thinking
What positioning actually means (and why your package doesn’t matter until you’ve nailed this)
If you want to create a service that people see and say “YES—this is exactly what I need,” this is the episode to binge. (And don’t forget to tune in next week for Part 2 where we get into the nitty-gritty of what goes in your package.)
🎯 Book your FREE 100K Roadmap Call: https://courtneychaal.com/roadmap
🛍 Grab Booked in 5 Days Challenge for $17 ($20 off with code PODCAST): https://courtneychaal.com/booked
🎓 Watch the Build a Client Booking Machine Masterclass: https://courtneychaal.com/masterclass
💡 Ready to build your signature service? Join Yay for Clients: https://courtneychaal.com/yay
Take action now!
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